Project 2

So now that project 1 is done & dusted its time to announce the idea for project 2  =]

For this project am planning on doing an editorial shoot for a kids fashion advertising campaign.

The market for young fashion trends seems to be growing quickly nowadays with high street stores and fashion labels creating unique clothing and accessory ranges targeting the “in between” years.

Therefore I intend to create a set of images aimed at the age group of  9-15 year olds. I want the styling to be young & trendy with clothing matching the current trends in the high street shops

I aim to go for a more candid natural approach using available light to create a more relaxed environment to emphasise the  carefree, fun loving  attitude of youngsters.

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